It Reaches the Unreachable
Marketers have a difficult time reaching millennials because they tend to block out most forms of traditional marketing. Experiential marketing is the key to reaching this demographic because they love experiences! While attending festivals, shopping malls or sporting events, millennials can be reached with experiential marketing. Your brand should insert itself into their environment, ensuring that they will notice it. When Hyundai partnered with “The Walking Dead”, a show that many millennials enjoy, they were noticed. At New York Comic-Con, Hyundai designed a post-apocalyptic farmhouse. Attendees stepped inside where a special-effects makeup artist made them into zombies. Then, they took part in an interactive photo activation featuring the latest Hyundai Santa Fe Survival Machine. Hyundai partnering with a popular television show was an effective way to reach that specific audience while also making sure that audience recognized their brand!